labels are distributed through the major

Sound Recording Revenues 

foreign owned labels, while some have

by Origin of Releases

marketing arrangements with the majors,

100

Canadian releases

as well. 

Foreign releases

80

88%

65% of Canadians say they regularly

60

70%

or occasionally buy recorded music.

40

20

30%

The Canadian Music Consumer

Demographics and public opinion research

12%

0

Quebec 

Rest of Canada

combine to paint a picture of a typical

Companies

Companies 

Canadian music consumer who is a long

Source: Profile of the Sound Recording Industry in

way from their teen years. We are a nation

Canada, Nordicity Group Ltd.

of keen music enthusiasts that are strongly

supportive of Canadian artists, with 54%

In the province of Quebec, independents

of Canadians saying they listen to recorded

have long dominated a small but self 

music (cassettes or compact discs) at least

sufficient French language music market.

several times a week, while 19% listen to

Around 100 Quebec independent labels

music once a day or more. As well, a 2003

produce approximately 200 albums per

survey by Millward Brown reports that

year, accounting for around 90% of

65% of Canadians say they regularly or

French language releases and between 25%

occasionally buy recorded music.

29

More

and 30% of annual sound recording sales

than two thirds of music consumers are

in the province, according to the Association

over 30 according to 2002 data from

quebecoise de l'industrie du disque, du

International Federation of the Phonographic

spectacle et de la video (ADISQ).

28

Industry (IFPI).

30

This comes as no surprise

to industry players, basking in the success

y

Foreign owned and Canadian labels are

of jazz influenced adult contemporary

not, however, isolated from each other, and

artists like Diana Krall and Michael Buble,

many share business arrangements and

not to mention the phenomenal success of

resources. In many cases, independent

American artist Norah Jones.

18