Appendix G

Worksheet to identify macroeconomic factors

This worksheet will guide the analyst through a series of steps to identify the major

macroeconomic influences on the marketing system.  The information generated in this

worksheet will be important to deciding whether to adjust the price data during analysis

and reporting.

Steps

:

3.

Inflation

:

a.

Who in government collects data that shows the inflation rate?

____________________________

b.

Collect the rate of inflation data and plot the last 10 years (or the amount of time

that is available).

c.

Describe the long term trend in the inflation rate (stable, increasing, high,

variable)?  __________________________________________________

___________________________________________________________

d.

Describe what factors have contributed to inflation in the recent past.

___________________________________________________________

___________________________________________________________

___________________________________________________________

4.

Exchange rate

:

a.

Who in government collects data that shows the exchange rate?

____________________________

b.

What is the current exchange rate against the currencies of the country's major

trading partners?

Currency

Rate (per local currency)

Date

___________  ___________________

_____________

___________  ___________________

_____________

___________  ___________________

_____________

c.

Collect the exchange data and plot the last 10 years (or the amount of time that is

available).

d.

Describe the long term trend in the exchange rate (stable, increasing, high,

variable)?  __________________________________________________

___________________________________________________________

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