TABLE 5  Manufacturing: E commerce Usage Depending on Relative Efficiency and Firm Size 

Percent using: 

Online 

Online 

After sales 

Online 

EDI with 

EDI with 

Internet based 

advertising 

Sales

customer 

procurement 

suppliers 

customers 

supply chain 

services

management 

                           On average:

Increasing complexity of integration

SME+ 

(n=8) 

100.0 

50.0 

75.0 75.0 75.0 

75.0  37.5 

SME 

(n=25) 

68.0 

20.0 

32.0 44.0 44.0 

52.0  16.0 

Large+ 

(n=13) 

76.9 

46.2 

69.2 69.2 61.5 

61.5  46.2 

Large 

(n=22) 

68.2 

13.6 

31.8 45.5 40.9 

36.4  22.7 

Source:  CRITO Global E Commerce Survey, 2002; unweighted sample. 

TABLE 6  Retail/ Wholesale: E Commerce Usage Depending on Relative Efficiency and Firm Size 

Percent using: 

Online 

Online 

After sales 

Online 

EDI with 

EDI with 

Internet based 

advertising 

Sales

customer 

procurement 

suppliers 

customers 

supply chain 

services

management 

                          On average:

Increasing complexity of integration

SME+ 

(n=16) 

75.0 75.0 50.0  81.3  87.5 62.5  50.0 

SME 

(n=18) 88.9 38.9 33.3  66.7  44.4 38.9  38.9 

Large+ 

(n=12) 

91.7 75.0 58.3  66.7  91.7 58.3  58.3 

Large 

(n=20) 

75.0 20.0 40.0  25.0  45.0 45.0  40.0 

Source:  CRITO Global E Commerce Survey, 2002; unweighted sample. 

TABLE 7  Banking/Insurance: E commerce Usage Depending on Relative Efficiency and Firm Size 

Percent using: 

Online 

Online 

After sales 

Online 

EDI with 

EDI with 

Internet based 

advertising 

Sales

customer 

procurement 

suppliers 

customers 

supply chain 

services

management 

                          On average:

Increasing complexity of integration

SME+ 

(n=11) 

90.9 54.5 81.8  63.6  36.4 63.6 

36.4 

SME 

(n=24) 83.3 41.7 58.3  33.3  25.0 29.2 

20.8 

Large+ 

(n=8) 

100.0 75.0 87.5  37.5  50.0 50.0 

50.0 

Large 

(n=25) 

100.0 44.0 60.0  40.0  28.0 48.0 

24.0 

Source:  CRITO Global E Commerce Survey, 2002; unweighted sample. 

IT Investment 

After a catch up phase in the late nineties, Germany now enjoys a high level of ICT 

infrastructure at the country, as well as industry levels, especially in the telecommunications 

sector. Nevertheless, German investments shrank after the economic cycle slowdown in recent 

months (Table 8). Due to exchange rate effects, the real annual volume provides an increasing 

market in US dollars in 2002 for which the annual growth rate based on   is provided. The 

German ICT market declined for the first time from about 1.3% to $126.1 billion in 2001. With 

the exception of telecommunications and Internet services, as part of the telecommunication 

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