FIGURE 10  ICT based Supply Chain Management at the Country Level by Firm Size

80%

 s

US (L)

70%

inessu bith

60%

a w

rse

US (S)

G (L)

l dat

m

DK (L)

to

G (S)

50%

s

tionara cu

F (S)

DK (S)

40%

F (L)

ng ope

angihc

30%

xE

30%

40%

50%

60%

70%

80%

Exchanging operational data w ith suppliers

Source: CRITO Global E Commerce Survey, 2002; unweighted sample.

A more detailed view of e commerce usage at the industry level is provided in Table 16. Industry 

differences are evident, as significantly more retail/wholesale firms use e commerce for online 

sales and purchasing, as well as data exchange with suppliers and formal integration of the same 

business process, than firms in the other two sectors. 

TABLE 16  Uses of the Internet

Banking/ 

Manufacturing

a

Wholesale/Retail 

Distribution

a

Insurance

a

Total

a

 GER 

Global

b

GER 

Global

b

GER 

Global

b

GER 

Global

b

Advertising and marketing 

75.4 55.8 79.3 57.1 77.8 68.3 78.4 57.6 

purposes 

Making 

sales 

online 

29.0 25.1 68.1 31.9 37.8 33.0 57.8 29.9 

After sales customer service 

46.1 48.4 55.5 40.7 58.1 48.3 53.8 43.7 

and support 

Making 

purchases 

online  51.3 43.4 65.1 47.8 45.3 52.2 60.7 46.8 

Exchanging operational data 

49.5 49.9 65.1 48.0 42.8 41.9 60.2 48.1 

with suppliers 

Exchanging operational data 

57.9 53.4 50.4 49.0 56.4 52.5 52.4 50.7 

with customers 

Formally integrating the 

23.6 26.8 55.5 37.5 37.2 33.5 47.7 33.9 

same business processes 

with suppliers/partners 

Notes:

a

Responses were weighted based on the total number of establishments by employee size within the sector for each 

country.  

 b 

Consists of weighted survey responses in 10 countries combined: United States, Mexico, Brazil, Germany, France, 

Denmark, Singapore, Taiwan, China and Japan.   

Source:  CRITO Global E Commerce Survey, 2002 

29