Member Mailings

Almost all of the health plans in the BCAP workgroup reached out to members

through mailings, including developmental screening questionnaires, anticipatory

guidance materials, well visit reminders, and information about age appropriate

developmental milestones.

Health Plus

Health Plus set an aim to engage families and encourage well child care as a part of

their pilot project. The plan sends birthday cards (Figure 4) for six , 12 , 18  and 24 

month olds that include developmental milestone information and a well child

check up reminder.  This activity coupled with the plan's provider outreach

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led to

a 26 percent increase in their preventive visit rate and a threefold increase in devel 

opmental screenings that used CPT code 96110 for high risk children from birth to

age four. Health Plus defined high risk children using a list of ICD 9 codes compiled

by the New York City Infant Child Health Assessment Program (ICHAP).

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Figure 4: Health Plus Happy Birthday Postcard

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Health Plus' provider outreach is discussed on page 32. 

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The ICHAP ICD 9 list of criteria available in the online toolkit at www.chcs.org. 

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