Member Outreach Events
Through outreach events community fairs, health fairs, parent training groups
paraprofessionals can conduct developmental screenings for children in their com
munities. Parent guided questionnaires can be distributed at events and returned via
mail or at an upcoming well visit. An outreach event also can be used to conduct
on site screenings and enroll children in a longer term screening program. Member
outreach events also offer an opportunity to distribute anticipatory guidance materi
als and engage parents as partners in the healthy development of their children.
Lovelace Community Health Plan
Lovelace created Well Child Round Ups to encourage members to schedule preven
tive care visits as part of its Healthy Trails program to improve well child care. Well
Child Round Ups take place one day a month at two clinic pilot sites. Lovelace's
Healthy Trails mascot, Hank, the Healthy Trails Horse, visits the clinic armed with
health education materials. Hank entertains children, while parents fill out the
Ages and Stages Questionnaire in preparation for the well visit. Families are also
given Healthy Trails calendars that come with stickers for developmental milestones
and reminders for when well child visits are due. This new initiative has been very
successful with parents and children. Typically, 35 to 45 members have their well
child visits on Well Child Round Up days.
CommunityCARE
During its annual open enrollment week, the CommunityCARE program hosts a
luncheon for members and providers where early intervention success stories are
shared. The children featured in the success stories, their families, along with the
providers and their staff, are honored. Through use of personal testimony, this out
reach event has been highly successful in increasing awareness of the benefits of
developmental screening and early intervention for both parents and providers.
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