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Molina Healthcare of Michigan

OUTREACH 

MEMBER OUTREACH

Molina set a goal to provide education regarding developmental milestones and what

to expect during the well child visit to 90 percent of parents in the pilot program. 

Aim:

Educate 90 percent of parents in the pilot program about developmental milestones.

Measure:

Contact rate =  # of successful follow up calls to parents of children who had no visit

# of parents attempted to reach by phone

Successful mail rate = # mailed   # returned

Total # mailed

Change:

Molina implemented the following outreach strategies to educate families about

EPSDT services and well child visits:

Sent letters to all parents providing education about developmental milestones. 

Sent reminder letters, along with age specific developmental milestone information,

to parents of children who were overdue for well child visit. Letters were mailed

every 60 days or until the child received all recommended EPSDT visits. 

Made phone calls to parents of children with no well child visits to schedule a pre 

ventive care visit. 

Attempted to correct addresses on all returned pilot project mailings. When letters

were returned, Education Department staff checked the system for a second address,

and, if found, materials were re mailed. This second mailing included a note request 

ing the member to call the plan to verify the correct address. 

Results: 

Molina achieved a 33 percent contact rate for these calls.  Due to the low success rate

of telephone outreach for their population, Molina focused on mailing address confir 

mation.  Taking the extra step of confirming addresses paid off: Molina achieved a

96.7 percent successful mail rate for the pilot program.

PROVIDER OUTREACH 

Molina set out to improve provider awareness of well child care and developmental

screening practices. Molina identified 11 provider offices in Kent County to serve as

pilot sites. These practices represented a diverse membership in both urban and rural

service areas.

Aim:

Conduct provider site training sessions on EPSDT components, proper documentation,

coding, and referral sources for children with developmental delays at 100 percent of

the participating provider offices.

Measure:

# PCPs who attended provider training sessions

Total # provider offices in Kent County participating in the project

47