II
BlueCross BlueShield of Tennessee
Change:
BCBST made the following changes to encourage providers to incorporate standard 
ized developmental screening into preventive care visits for children, age six to 36
months:
Providers were reminded about fee for service reimbursement for standardized
developmental screening (CPT 96110) separate from and in addition to preventive
visit reimbursement.
Resource packets were left at each PCP office following personal in service training.
Results:
At the end of the pilot phase the percent of high leverage PCPs with greater than 50
percent developmental screening rate increased from 0 percent to 43.5 percent.
Increases in the preventive visit and screening rates can be attributed to the educa 
tion, training, and RCNA physician outreach efforts.
Overall Accomplishments:
Baseline data from May 2002 to April 2003 showed an 8.9 percent preventive visit rate
with concurrent developmental screening (528 of 5,934).  One hundred percent of
high leverage provider offices
Figure 9: Preventive Visits with Concurrent Developmental
received an outreach visit by
Screening
September 2003.  The next quar 
t
ter (July 2003 through October
18.0%
n
2003) during and immediately fol 
rre
g
16.0%
cu
in
15.8%
lowing the outreach intervention,
n
n
14.0%
o
e
this rate increased to 15.8 percent
 C
cre
12.0%
ith
(414 of 2,626).  This 6.9 percent 
10.0%
tal Sn
age point increase in the preven 
e
8.0%
isits W
8.9%
m
tive visit rate with concurrent
 V
p
6.0%
lo
screening observed in the pilot
tive
ve
4.0%
n
e
project phase, can be attributed
ve
D
2.0%
re
to the successful outreach effort
P
0.0%
by the RCNAs and to the out 
May 2002  
July 2003  
reached providers who were will 
April 2003
Oct. 2003
ing to adopt change to their pre 
ventive visit methods.
In addition to the high leverage providers, nine additional providers who were in the
same offices as the high leverage providers, as well as those who had offices in the
county or surrounding area, also received provider training on standardized screening
when available.
BCBST continued to monitor the compliance of the 34 pilot project providers, as well
as the additional nine providers (43 total providers) who received a training visit, by an
RCNA during calendar year 2004.  BCBST compliance monitoring between December
2003 and May 2004 showed that 58 percent of these providers (25 of 43) visited by
BCBST experienced an increase in their preventive visit rate.  Both the number of pre 
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