spectrum. Auctions might also be used if the spectrum packages to be
offered differ and would be valued differently by the bidders. For example, in
the German 3G mobile auction the amount bid per MHz for paired spectrum
was around 30 times higher than that bid for unpaired spectrum, reflecting the
greater utility that paired spectrum was felt to have at the time.
Most auctions involve bidding fixed sums which may be payable either as a
single lump sum on licence issue or in instalments over the duration of the
licence. However, in some cases, notably Hong Kong, bids have taken the
form of a royalty payment where the amount bid is expressed as a
percentage of revenue over time.
The US Federal Communications Commission (FCC) was one of the first
Regulators to use auctions.
One of the disadvantages often voiced against auctions is that the auction
costs will be passed on to users through higher tariffs for their services. It is
argued that this does not apply to auctions where the winning bidders will
make a single up front payment as when the services are marketed they will
only charge the prices that maximise their profits and are necessary to
compete with the other Service Providers. This argument is supported by the
UK experience to date, where the recently launched 3G network offers lower
basic call tariffs than established GSM operators, despite the very high
payment made in the UK auction.
The situation may be different in the case of auctions with a royalty fee as the
amount paid by the winning bidders will depend on their annual revenues and
therefore will potentially have an impact on the prices that are charged to end
users.
The key to the success of an auction is the design, which must address a
number of concerns, and objectives, some of which are shown below:
Avoidance of collusion between participants to avoid high prices.
Encouraging a sufficient number of bidders, particularly new
market entrants.
Setting of appropriate reserve prices
Packaging of spectrum licences (i.e. amount of spectrum
associated with each licence that is offered)
Potential market structure
Default after winning the auction
Type of auction .
Experience of both successful and unsuccessful auctions demonstrates that
there is no single auction design that can be used universally and expert
advice is required. However it is noted that in many countries they have used
multiple round auctions with the differences including:
whether there are national or regional spectrum packages,
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