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 Consumers are not the only ones who will benefi t from the streaming media revolu 

tion,  the report states,  as e tailers will fi nd that streaming media allows them to target 

 The popularity of rich media 

ads more effectively than previous methods  In addition, streaming media will benefi t 

grew steadily last year to the 

from an increase in business to business (B2B) broadcasting of events such as earnings 

reports, meetings and conventions, seminars, product and service announcements, and 

point that a majority of Internet 

distance learning. 

12

users are viewing some type of 

streaming media at least once a 

Everybody's streaming now 

Spending on streaming media technology and services is expected to grow from $9.7 

month. In January 2000, about 

billion in 1999 to $15.2 billion in 2002.

13

 So who's doing all this streaming?

34 million Internet users viewed 

   Television and radio stations

   E tailers

web video  Over the course 

   Movie studios

   Educators and trainers

of the year, that number grew 

   News organizations

   Facilities managers and security providers

steadily to November's high 

   Music labels and musicians

   Architects, engineers, construction managers

of nearly 49 million (spurred 

   Corporations (intranet and extranet)

   Individuals

in part by the American 

 Come along, we'll show you how!

presidential election, which 

There's a lot to know about streaming, and new technology is emerging every day. This 

drove Internet traffi c to an 

Primer won't make you an expert. But we hope it will encourage you to get started.

all time high). 

   If you are a business professional, you may want to use streaming media to 

 Dale Sorenson

achieve a wide variety of objectives, from facilitating internal and external 

Streaming Media Market Report 2001

14

corporate communications to implementing more cost effective training 

to bolstering your e business effectiveness.

   If you are a video professional, your customers are probably already asking you 

to create original content and to repurpose existing content for streaming applica 

tions. It is quickly becoming apparent that you need to add streaming media to 

your capabilities. And, when you use streaming to deliver original media to Web 

audiences, you maintain control of your content with copyright protection.

   If you are a Web designer or developer, your clients will be looking to you to 

integrate streaming media into their Web sites to make them more compelling. Yep! 

It's one more capability you need to add to your continually expanding repertoire 

sooner is better than later.

 Streaming media is scary  But streaming media is easy  These days, it 

is simple to create and to implement in your Web site. The only challenge 

is in understanding the range of choices and directions the streaming media 

industry offers. 

 Tim Kennedy

Streaming Media World

15

namic Medianamic Mediayy

obe Dobe D

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12   Report:  Net Set for Streaming Media,  by Lori Enos, E Commerce Times, October 2000, http://www.ecommercetimes.com/perl/story/4492.html

9

9

13   Streaming Media: The Next Wave for Digital Content Distribution,  by C. Eugene Munster and Robert S. Drobinski, U.S. Bancorp Piper Jaffray

14   Streaming Media Market Report 2001  by Dale Sorenson, Macintouch Special Reports, April 2001, http://macintouch.com/stream2001.html#2000use

15   What is Streaming Media  by Tim Kennedy, Streaming Media World, June 1999, http://www.streamingmediaworld.com/gen/tutor/whatis/